Are U Intuit?

Most companies these days are 'looking at' social media, but the reserve is real. It comes down to ROI and few people are thus far making compelling cases. 


Unless of course you are Barak Obama, whom I had written off before the Iowa caucus as a 'one day media wonder' since Hillary Clinton, had it all sewn up and what not. 


Hmmm.  I was wrong about that. 


So rather than taking a serious step in cow pasture material,  instead I draw you to an article written by Business Week's Reena Jana http://www.businessweek.com/bios/Reena_Jana.htm.
She outlines how Intuit is growing its business, getting greater traffic and reducing costs through the use of Socail Media. More companies are apt to follow.