What this Is About

As a communications guy, I've seen a lot of change. I'm old enough to remember having to explain what the Internet was. Fortunately, Al Gore was around to help out. 

The big thing of course is now Social Media. Which is great, and a pain for communicators who are trying to hit ever more fragmented markets. Just how long is the long tail anyway?  How long is a piece of string?

So I'll be posting about innovative new uses of strategy, tactics and technology---how we as communications specialists are spreading the good word(s).

I trust some of what I write will be of interest. 

Thanks

Rich Fallis