The New Twitter Deals & How Its Going To Change Political Campaigning

Twitter Gets Added to Google Search

Recently, Microsoft's search engine, BING.. (But Its Not Google) announced it was adding Twitter to its search capabilities.

NOW, Google is doing the same thing. So much for the big Microsoft coup as Google will also include tweets in all of its search results.

So What?

Here's what the Google Blog has to say: "We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you’ll find tweets from other users who are there and sharing the latest and greatest information.”

How To Use This In Politics

I've fought campaigns and even ran one. In the dinosaur days. And the Internet as we know has changed everything.

During the past US Presidential election, I got every Barack Obama e-mail. I studied what the Democrats were doing, and how.

Essentially, in the 2009 Presidential race, the Obama team had people connected the way no one had done before. Instead of the old 'poll captain' methodology (even using 'the new' predictive dialing technology) for getting the vote out, they used Twitter as well as e-mail.

Today with both of the two largest search engines now using Twitter, the 140 character communications tool Twitter could be a two-way conversation between the HQ/state organizers with the folks actually banging on doors or making those Get Out The Vote calls.

And the information could be sent back to HQ in real time!

Wow! That means decisions could be made by organizers at both the state and national level in hours or even minutes.

Let's say you are an organizer at the state level. A poll is showing weakness.

You have a choice: You can spend money and time to bolster your results, or withdraw and put resources where they have a better chance of paying off. And you can make that kind of decision faster than poop coming out a duck's butt.

The penny drops (to use another metaphor).

Real time searchable Twittering perhaps even encrypted on a private network...would be very hard to beat for any campaign team less than up-to-speed on the newest uses for Twitter.