Ad Spend Down

Neilsen Report


The economy sucked in 20098, and big marketers cut their ad spends big-time while also increasing the migration to the Internet. 

Ad spending overall fell 9 percent last year but one vertical taking a huge hit was National magazine and newspaper spending. Down 19.3 percent.  Others included:

• Car dealerships cut spending by it 23 percent, 
• real estate brokers 36 percent,  
• financial brokerage services 35 percent, 
• hotels and resorts 31 percent, and 
• automobile insurance 26 percent.

But not all sectors were falling. Spending on  Digital ads rose 1.6 percent last year. 


The key to all of this is whether  advertisers will continue to sit on the no-buy switch, and if they do release new dollars this year, will it go to more online spends or will some of it migrate back to traditional media.